Metatex, Digital presence and lead capture

Metatex Tecno Malhas came from a legacy WordPress site, institutional, with no lead capture and no measurement. Catalogs were sent manually by the commercial team, over WhatsApp, after each inbound interest. Occasional campaigns ran with no measurement infrastructure, so nobody could tell which marketing effort actually produced a result.

Visitors landed on the site, did not find the product lines with the clarity they needed, did not leave contact, and left. The commercial team spent time sending catalogs by hand and lost context on who was asking. Without decent Google Analytics, leadership had no idea how many people visited, where they came from, or which products drew interest. Every marketing investment was made in the dark.

We built a new institutional site and dedicated landing pages for each product line (moletons felpados, textile for uniforms, meia malha, moletons diferenciados). Each page tells its own story, with real photos, technical specs, and a catalog offer. The catalog is now delivered only after a quick form (name, company, email, phone), so every download becomes a qualified lead with context. Google Analytics was configured with events per page and per product, so the commercial team sees, every day, what is driving interest.

• Modern, mobile-first institutional site
• Dedicated landing pages per product line
• Gated catalogs with a quick form, delivering leads with context
• Interactive explorer for structure and color on differentiated product lines
• Commercial WhatsApp button on every page, without losing product context
• Google Analytics with events per page, line, and action
• SEO and Open Graph per page for search and social performance

• Catalog stops being sent manually, it arrives via form
• Each product line gets its page, its story, and its measurement
• Commercial receives qualified leads, with company and contact, ready to approach
• Leadership sees, for the first time, where traffic comes from and what drives interest
• Foundation ready to scale paid campaigns, now with reliable return data